Today we’d like to introduce you to Kristen Cavey
Hi Kristen, thanks for joining us today. We’d love for you to start by introducing yourself.
I started my love for beauty, makeup, and public speaking and engagement at an early age. My career came about and grew very slowly and organically through the years with some pivotal moments that shaped where I’m at today!
I used to, like all little girls, play with makeup, and pretend I was on stage or had a microphone in my hand all the time. I’m 42, so this was LONG before the invention of social media. When I graduated high school, I went to college for Communications and Journalism. I wanted to be a cosmetologist but my Mom said I needed to go to college. I graduated and worked for my family’s printing company for years. When my Dads business closed, I found myself at a crossroads. I loved makeup and cosmetics and helping people. I didn’t know HOW to put that all together until I was approached by someone selling makeup on Facebook for a national brand. I bought a product from her on a whim. I LOVE it and I loved what the company stood for and that I could make extra money selling makeup. I started making facebook and instagram makeup tutorials from my bathroom!
Around that time, I also started working for a Med Spa/ Plastic Surgeon. He asked me to help his patients cover up bruising and scars from procedures. The women I worked with told others— who told others and by word of mouth, I was being asked to put makeup on for women for events, weddings, and photoshoots.
All during that time I began documenting my every day life, and my business on social media. I talked about everything: having a baby, divorce, weight loss, and of course all things makeup and beauty. I am now and for the past 5 years – of owning my own business- Kristens Kosmetics, and also am a brand influencer for national and local brands and businesses. I feel as if all the places I have been: college, my fathers business, Med Spa have helped shape me and catapult me into my into the business I have now.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Smooth seas don’t make for a skilled sailor. That’s what they say and I’m a testament to that in every way. From my mom, who had best intentions for me telling me I needed to go to college and not be a makeup artist, to being laughed at and looked down on for “selling makeup on social media” to people thinking I’m unqualified because my path wasn’t cut and dry like theirs, to being made fun of for being an “influencer”…. It all makes me a more vulnerable and relatable person and that I believe is what made me into the successful business woman today,
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Haha, what I do for a living? A question new Moms that I meet from Girl Scouts and the PTA ask and find quite entertaining or weird when I answer. (so usually my daughter does for me and says: my Mom is an influencer and plays with makeup all day) She is pretty proud of me, and thinks I’m super cool–but sometimes its met with some brow raises.
I help women appreciate their beauty. Whether it be through teaching makeup lessons, makeup application, and/ or product experience. I also get to work with some pretty cool brands too.
We’d love to hear about how you think about risk taking?
Back in the day when social media was just Facebook statuses and Instagram was just photos of what you ate for dinner and what was growing in your garden, there I was…. putting makeup on. Bare faced, on Facebook LIVE or in a video, before ring lights were invented, putting on foundation, liner, mascara and lipstick hoping someone would love it as much as I do and buy it from me. I then took a SELFIE and posted it with a link to my business! Now, in todays world, its common. IF you don’t promote your business on social media you might as well board your doors and shut down. However 10 years ago, it was strange, weird, taboo and posting a selfie made you a thirsty narcissist.
I took a risk. I risked my esteem. I risked being made fun of. I risked doing something DIFFERENT. And IM SO GLAD I DID!
Pricing:
- Bridal Makeup $125
- Glam Session $95
- Makeup 101 Session $85 + $50 minimum product purchase
Contact Info:
- Website: www.kristenskosmetics.com- product website
- Instagram: https://www.instagram.com/kristenskosmetics
- Facebook: https://www.facebook.com/kristenskosmetics
- Twitter: personal facebook page to follow: www.facebook.com/krs10kv
- Other: https://www.tikok.com/kristenskosmetics
