Today we’d like to introduce you to Kristina Hernandez Eddy.
Hi Kristina, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
My story in the world of marketing and media began in the most innovative of spaces at Firmenich in Princeton, NJ, where my mother, a dedicated Regulatory Scientist, worked tirelessly to provide for her only daughter—me. Her resilience as a single parent was my beacon, illuminating the path of hard work and possibility.
Through Firmenich’s programs, I wasn’t just observing—I was contributing to paid marketing projects firsthand by creating advertisements and developing new product flavors, planting the seeds of my future career and lifelong passion for marketing at the tender age of eight.
My professional development found structure in my W-2 employment in 2012 when I worked at travAlliancemedia, crafting strategic advertising opportunities and operations for print and digital campaigns for renowned clients like Mexico Tourism Board, Princess Cruises, Delta Vacations, Hard Rock International, and many other global travel suppliers.
Recognizing my unique blend of marketing insight, strategic abilities, and tech proficiency, it was my departure from the company that led travAlliancemedia to re-engage me as a consultant to teach the team my strategies before I moved on. Following that, I deepened my skillset, mastering tools like Salesforce and HubSpot at CompuData.
With an arsenal of expertise, I launched KR1STNA Media in 2018, boldly entering the competitive startup landscape. Through the fusion of marketing automation and revenue operations, my company swiftly rose to partner with Fortune 500 companies, validating my vision and leadership.
But KR1STNA Media was just the beginning. As a serial entrepreneur, I’ve founded and cultivated multiple businesses, pioneering innovative practices in each. My ability to foresee market trends and harness technology has not only established KR1STNA Media as a leader in strategic communication but has also been instrumental in the success and growth of my other ventures. These businesses, each in varying industries, benefit from the same relentless pursuit of innovation and excellence that defines my approach to leadership.
KR1STNA Media today exemplifies adaptability and innovation, pioneering the use of AI in strategic communication and championing data-driven decision-making. Each certification and course I’ve undertaken has been woven into our client strategies, enhancing our offerings and driving success.
My journey reflects a commitment to growth and leadership that values people as much as profits. My belief in purpose-driven leadership and corporate responsibility shines through mentorship and industry advocacy, underscoring a dedication to sustainable, ethical practices.
As we face the horizon, my narrative—rooted in adaptability, relentless pursuit, and the transformative power of communication—continues to evolve. With my hands at the helm, I guide KR1STNA Media and my other ventures into the next chapter of digital innovation, where we don’t just write the future; we pioneer and redefine it.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
The path to building KR1STNA Media, alongside my other ventures, has been a testament to resilience and strategic foresight. Each challenge faced was not a barrier but a catalyst for innovation and growth. Early on, the financial aspect was a puzzle that I approached not with trepidation but with the confidence of an investor in my vision—a vision that extended beyond immediate returns and into long-term impact.
Developing a strong team and an efficient client onboarding process were intricate pieces of this puzzle. My refusal to niche down and the desire to encapsulate the vast world of marketing, technology, and strategic revenue operations meant I had to craft messaging that not only resonated across diverse sectors but also distilled the essence of a multifaceted approach into a compelling narrative for clients and team members alike.
In the face of these complexities, my leadership never wavered. I led by example, turning challenges into structured strategies that would eventually define the strength and uniqueness of my companies. The journey was rigorous, but it was the breadth of this challenge that sharpened our edge in a competitive market, and it was my steadfast commitment to innovation that solidified our position as pioneers.
We’ve been impressed with KR1STNA Media, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
KR1STNA Media is not just a consulting firm; it’s a hub where marketing, media, sales, and technology converge to drive innovation and growth for businesses. With a keen focus on communication, team building, and revenue operations, we orchestrate the symphony of events, real data, strategy, and customer engagement to optimize the sales process from start to finish. Our expertise lies in seamlessly integrating marketing automation with revenue-generating strategies to elevate businesses to their peak potential.
We pride ourselves on our ability to dive deep into the multifaceted world of business development without being confined to a single niche. This versatility allows us to provide a bespoke suite of services, fine-tuned to the unique challenges and opportunities our clients face. From spearheading comprehensive digital transformations to refining client onboarding processes, our approach is both panoramic and precise.
What sets us apart is our dedication to crafting and implementing expansive strategies that acknowledge the complexity of modern business landscapes. We’re known for our adeptness in connecting the dots between multiple business facets to create coherent, powerful narratives that resonate with target audiences and yield tangible results.
As the leader of KR1STNA Media, I’m particularly proud of our brand’s resilience and agility. We want our clients and readers to know that when they partner with us, they’re engaging with a firm that’s committed to not just meeting expectations, but exceeding them, paving the way for a future where their business is not just participating in the market but defining it.
What quality or characteristic do you feel is most important to your success?
The most pivotal quality to success is adaptability—our ability to pivot and evolve with the ever-changing landscapes of marketing, media, technology, and business is essential.
This core characteristic has enabled my teams and I to embrace the complexities of multi-faceted business operations and to refuse to be constrained by traditional industry silos. Our success hinges on this agile approach, which allows us to consistently stay ahead of trends, implement cutting-edge strategies, and leverage the full spectrum of our capabilities to drive growth and innovation for our clients.
Adaptability in our case is not just a buzzword; it’s a strategic imperative that fuels our pioneering spirits in every venture we undertake. It’s the thread that connects our bold beginnings to our ambitious vision for the future, ensuring that we not only anticipate the needs of the market but also craft the solutions that define it. This quality, paired with our relentless pursuit of excellence and a deep commitment to the empowerment of our clients and their stories, forms the cornerstone of our sustained success.
Pricing:
- Business Audit Program – $2,085 flat fee
- Marketing Automation Platform Audit – $300 per hour
- Marketing Execution: $50-500 per hour, depending on client requirements
- Sales Execution: $100-300 per hour, depending on client requirements
- Development or Operations Execution: $200-500 per hour, depending on client requirements
Contact Info:
- Website: https://kr1stna.com
- Instagram: https://instagram.com/kr1stnamedia
- Facebook: https://www.facebook.com/kr1stna.media
- Linkedin: https://linkedin.com/in/kr1stna
- Twitter: https://twitter.com/kr1stnamedia
- Other: https://i.mtr.bio/kr1stnamedia
